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Top 5 Things to Share on Linkedin


There is soooo much content on Linkedin these days.  A few years back, Linkedin began a conscious effort to serve up interesting news items and articles to keep users on the platform longer and more often.  They needed to be less of a bounce-in/bounce-out resume platform.  More eyeballs = more ad revenue.  A simple and effective formula.

A brief content strategy history of Linkedin:
March, 2011 - Linkedin Today, Social news aggregation
October, 2012 - Linkedin Influencer, Thought leader articles
April, 2013 - Linkedin integrates Pulse, News reader and mobile content distribution platform
February, 2014 - Linkedin Publisher, Limited release and eventually open release of Linkedin's blog platform

This content strategy has worked amazingly well, helping Linkedin to skyrocket from under $100m in revenue in early 2011 to $533m in August of 2014.

What can the average user derive from this?  Well, let's see...content works.  And you should be posting some on a regular basis to your own status updates, in groups, through Pulse, and from Company pages.

More eyeballs on your content means more interest in your profile.  That means more clicks on your links, job openings, sales promotions, or resume.  Inbound marketing, pure and simple.

You can now also share content by posting blog articles on Publisher.  Yes, there may be a bit of "I wish I had those minutes of my life back" content posted on Publisher by overzealous "bloggers".  Lars Schmidt and I debated this recently on The Cool Tools Show.

Linkedin conveniently fixes Publisher spam for you by serving up the most popular content at the top of your homepage vs. the most recent content.  And they have this handy publisher guide for best practices to help.

But what about short posts and updates?  What is the best content to post on a regular basis to keep your audience engaged?  I discussed this with SEO Strategist, Joe Youngblood, when I spoke at a recent Search Engine Marketing event.

I have long used a ratio of 5:1 "gives" to "asks" when posting content.  Gives are fun or interesting things your network can use and share with their networks.  Helpful tips, 3rd-party articles, personal anecdotes, instagraphics, fun pics with co-workers are all gives.  Job postings, white papers, surveys, sales promotions are asks.

This 5:1 ratio keeps you looking like a helpful resource vs. a spammy, potential threat (salespeople and recruiters, I'm talking to you).  Here's a video I did on posting good content to illustrate this a bit.

Joe has studied the most engaging content to share on Linkedin, (how many likes, shares, and comments something gets - not what is most often posted by users).  His results are very interesting. *Note they do not take into account the time of day things were posted and some other data that would potentially effect engagement activity.  Still, very interesting.


The number one most engaged type of shared content that Joe observed is a business related contest - through your personal page or company page.  Career achievement announcements get big response as well. Then there are new jobs, for which Linkedin has a whole algorithm dedicated to getting people to congratulate you.

But most people don't have a new job, contest, or career achievement every day about which to post. So the next best thing is a graphic with text that is either work-related, funny, inspirational, or factual.

I wanted to test this, so I started (in a far less scientific, more personal study than Joe's) posting what I call instagraphics, every 3 days or so, to Linkedin.  Sure enough, these got more likes, shares, and comments than most of the other things I ever post.
43 Likes, 5 Comments (Give)
34 Likes, 4 Comments (Give)
34 Likes, 0 Comments (Give)
18 Likes, 2 Comments (Give)
27 Likes, 9 Comments (Give)
30 Likes, 8 Comments (Give)
9 Likes on my profile, 2 Shares and 3 Comments from posting to a group (Ask)
I added some text in the message portion of each status update where I posted these graphics.  Usually it was in the form of a statement, and questions, such as: "Not taking risks is risky. How will you jump out of your comfort zone today?"

Why do I care if I get engagement?  Because I want to be a familiar, helpful, non-threatening face to my network.  This turns cold calls into warm calls.  And when I occasionally ask for referrals or other "asks", I get pretty good results.

The bottom line here is that you should be posting things to Linkedin on a regular basis if you want to network there.  Post "give" content to your own status updates, and in groups where your prospects are members.  Post links to third-party content (helpful stuff that was not written by you or your company).  Post an anecdote and photo from your office or co-workers to showcase your company's culture.  Post a fun or informational instagraphic to entertain the troops.

Then, every once in a while, once you've proven you are a good network citizen, it's okay to reach out for a referral or an "ask" of some kind (job posting, sales promotion, "need a new job", take our survey). 5:1 ratio.

Here, from Joe's research, are the top 5 things to share on Linkedin:

5) Text Advice/Affirmation Graphic
4) Occupational Humor Graphic
3) New Job
2) Career Achievement Announcement
1) Business Related Contest on Linkedin - Be careful to keep it legal!  http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages/

Yes, I made a Top 5 list.  And  I abused quotation marks and parentheses.  Sue me.  But also please let me know what content has worked well for you on Linkedin in the comments below.

Riffle by @CrowdRiff - #CoolTools Quickie Demo by @Fishdogs


If you are interested in who you're interacting with, or should be interacting with, on Twitter, you might want to check out the Riffle app by CrowdRiff.  Riffle is a Google Chrome extension that integrates with all major social media dashboards, including Hootsuite and shows you social aggregation and twitter profile data of any user your hover over or who's user name you input.  
This app is great for showing you the potential influence of any user so you can easily maximize your own influence by assuring you can properly engage with them, know their interests, and more.  Check out my video review below.
Check out more cool tools at the Evolver Blog and the Cool Tools Show podcast athttp://soundcloud.com/cooltools with Craig Fisher and Lars Schmidt

How to Use the New LinkedIn Header Image for Profiles

Great tutorial on Linkedin header images from Viveka von Rosen at SocialMediaExaminer.com.  It just happens to showcase my Linkedin header image.
social media how toHave you noticed the new images at the top of LinkedIn profiles?
Do you want to grab people’s attention and really show them who you are?
LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.
In this article you’ll discover how to choose what to share in your header image and how others are using theirs.

Know Your Header Image Basics

linkedin hero image
Learn to use the LinkedIn hero image.

LinkedIn’s new header image allows you to increase your branding and visibility, showcase who you are and attract new followers and connections. They are a lot like the banners you have on Twitter, YouTube, Google+ and Facebook.
If you are not sure if you have the hero image feature yet, take a look at your profile. If you have a big blue rectangle and the Edit Background button above your normal profile, you’re good to go.
edit background feature
Don’t have hero images yet? Be patient! LinkedIn is rolling out this feature slowly.
To get something up immediately, LinkedIn offers 25 different stock images you can use, but you will probably want to create a custom image for your page. That way you can share more about yourself and your business (I’ll talk about that in a minute).
choosing a stock background image
Even if you don’t have a design created yet, add one of these stock images.
I had my graphics guy at Fiverr (no, I’m not giving you his name) who does all of my LinkedIn hero images (company, showcase and group pages) do my new profile hero image since I am graphically impaired.
But if you have Photoshop or even PowerPoint skills, you can probably put an image together pretty quickly.
The hero image is 1400 x 425 pixels. When you create your custom image (or have your graphics guy do it), make sure the image has a very high resolution and is less than 4 MB.
If the image isn’t high resolution, it will look blurry; if the file size is over 4 MB, LinkedIn won’t let you upload it.
loading an image that is too large
Too small and your image is blurry, too big and it won’t fit!
I have tested several images and let it be known that less is in fact more. If your image is too busy at the top and sides, your attraction turns into a distraction.

Choose Your Header Image Content

As my friend Donna Svei points out, when creating your profile you want to ask yourself, “How can I use this feature to help people understand what I do and how well I do it?” You can apply that same question to your hero image.
If you want to use your hero image to drive more connections and followers,include a “Connect with me!” call to action and provide your contact information. And don’t be shy about showcasing your own position and expertise.
At its most basic, your hero image should include your logo and contact information, but the banners I’ve seen that I like the most are more eye-catching—even shocking.
While my own image is less arresting, it is in alignment with all of my personal branding.
branded linkedin hero image
Help people recognize and connect with you by keeping branding consistent.
My banner includes both the business focus (logo and contact info) with a more casual image of me, so people get the feeling they know me. Because as my favorite Bob Burg quote goes, “All things being equal, people do business with people they know, like and trust.”

Find Your Inspiration From Others

Here are a few more examples of how others are taking advantage of LinkedIn’s newvisual marketing opportunity and using it to promote themselves, their businesses and more.
Show Your Personality
Bryan Seely capitalizes on his name (Seely) sounding like “silly” and infuses his hero image with his sense of humor, while still hinting at his business. (He’s an ethical hacker, writer and engineer.)
bryan seeley linkedin hero image
The new hero image feature allows you to show more of your personality.
Bryan’s informal take on his branding draws people in, while his As Seen On section reinforces his established reputation.
Focus on Design
Danusia Malina-Derben juxtaposes her eye-catching (really, it’s all about her eyes) hero image with her whimsical profile photo.
danusia malina-derben linkedin hero image
Add an image to capture the attention of your audience on LinkedIn.
Design elements that complement each other (e.g., different colors, image sizes, etc.) make your hero image much more interesting.
Share Your Mission
Elena Petrunina owns a thriving company in Italy that sells cranes (yes—as in construction cranes). Her business recently changed its branding, so she keeps the new imagery and her mission statement front and center in her LinkedIn banner.
bsl machinery showcase page hero image
Showcase your mission statement.
Visually reinforcing commitment to mission and vision strengthens your positioning with current and prospective customers.
Promote Products and Events
Because you can change your hero image as often as you want, you can use it for a variety of promotions. Craig Fisher uses his hero image to highlight live events.
craig fisher linkedin hero image
Craig Fisher uses his hero image to promote his upcoming event.
Creating a custom header with dates, images and information helps to showcase new books, ebooks and product launches.
Provide Value
You can add value to your customers and leads—and keep them coming back—by changing your banner frequently and offering a quote or tip of the week.
viveka von rosen linkedin hero image
Use your banner to bring people back to your profile.
Over to You
Back when I started using LinkedIn in 2005, it was a purely text-based social site—not a picture to be seen except for the LinkedIn logo and your photo. Over the years that has changed, and you’ve likely evolved with those changes.
It’s time to do that again. To take full advantage of LinkedIn’s new hero image, get your visual storytelling strategy in place and highlight the best of your business.
What do you think? Do you already have a LinkedIn hero image? Do you have any other great examples of hero images on LinkedIn profiles? Please share them in the comment section below.

How to get hired at Whole Foods

Hiring Conscious Leaders at Whole Foods Market - +Andres Traslavina talks with Craig Fisher about Whole Foods recruiting practices and his upcoming appearance at the TalentNet Live Social Recruiting Conference 9/12/14 http://talentnetlive.com 




at Whole Foods HQ March 2014

TalentNet Live Dallas 2014

A unique blend of the latest HR and Recruiting practioner best practices, and actionable tools and strategies to streamline your reruitment efforts. Talentnet is proud to welcome speakers, case studies, tips, and best practices from top brands like Whole Foods, YUM! Brands, Pizza Hut, Pepsico, Time Warner Cable, and many more.
Join the fun at Capital One's conference center in Plano, TX 9/12/14
Register now at http://talentnetlive.com

#TBT @ChrisBrogan on visual branding at #TalentNet in Austin w/ @employersondice

I've been pretty lucky in my career in getting to hang out with smart people and learn from great conversations with them.

At my first ever Tweetup, way back in the day, I had dinner and drinks with Jeremiah Owyang and David Armano. Just us and one other guy talking about social media marketing.  I didn't really know much about these smart fellas at the time other than they were popular analysts/strategists in the space.  And they were smart.  I asked questions and listened carefully.

A couple of years later I was on a panel with about social media policy at Coastal Social with Jason Falls.  The event also featured Jay Baer and Julien Smith.  More drinks, more questions, more listening.

Then I hosted a TalentNet Live conference at Rackspace in San Antonio and Robert Scoble was our keynote speaker.  Drinks, questions, listening.

Somewhere in there I had sushi, beers, and sake with Chris Brogan and Brian Clark.  Questions, listening...silly stories.

This, on top of the amazingly smart group of colleagues I get to call friends in the recruiting and HR space.  Too many drinks, much listening.  I am a lucky guy.

Last year Chris Brogan stopped by the TalentNet Interactive conference in Austin and talked with our sponsor, Dice, about visual branding.  This is a great video and I think I just learned a few things by re-watching it.  Happy #TBT.  Enjoy.




How to Focus Your Job Search for Success

I speak with overwhelmed job seekers every week who can't seem to gain any traction in their job search.  They tell me, "I'm applying for just about anything that will pay me".  This, my friends, will get you nowhere.  My suggestion to the job seeker is to stop the scatter-shooting and laser focus your search.

FOCUS
Here is a great way to start narrowing your focus.  Make some lists.  Start with a list of things you have recently been paid to do.  Your next list is of things you like to do.  Then make a list of things that you have been paid to do that you like to do.  Finally make a list of things that you like to do and are most likely to get paid to do.  This last list is where you should focus your job search.

If you are applying for jobs that you are not really interested in just to see if you can get an interview and possibly a pay check, that probably won't pan out well.  Read More