Rocket Science?

Not really. Craig helps make digital marketing, organic SEO, personal branding, and social media tools easy for everyone.

"Craig you articulated in one hour what I have been trying to figure out for a year. Very glad I followed you and asked for help.”
- Chris Loope,

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Training + Coaching

Craig works with sales and recruiting teams, owners and entrepreneurs to connect more efficiently and create a better online presence.

"The LinkedIn training with Craig Fisher was awesome! Craig understood us and focused his training to make the most sense for Zappos.”
- Christa Foley, Recruiting Manager, Zappos

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Craig has been named one of the most engaging conference speakers. He also hosts events, so he knows the ropes.

"A dynamic speaker who is passionate about what he does, Craig is sure to inspire your team to think and ‘do’ differently.”
- Avery Block,
Social Brand Champ,
Taco Bell


Craig's Personal Branding Tips and "Why Fishdogs?"

Latest Posts
Not rocket science, simply helpful.

16 Apps for 2016 from @CoolToolShow Craig and Lars

Craig and Lars kick off 2016 with a list of their top 16 apps for 2016. Learn what's interesting about:

PhotoShop Fix,
Facebook Pages App,
Font Candy +,
and more.


Importance of Mobile Recruiting - Craig Fisher Talks With @NPR

Mobile job search and candidate experience go hand in hand.  But some employers are slow to recognize this.  Take Facebook for example.  Many Human Resources and recruiting professionals still think of Facebook as just personal.  But job seekers report Facebook is their top social network.

social job search

With the recent news that Facebook has begun allowing Google to crawl and index it's mobile app, we know that the world's largest social network is increasingly serious about their mobile traffic. In fact, mobile advertising revenue now makes up 76% of Facebook's total ad revenue.

Smart employers understand where their job candidate traffic is generated.  Facebook ads are increasingly the most cost effective and targeted way to reach job candidates.  It stands to reason that if job seekers are using Facebook and most of the ads are clicked on mobile devices, employers should have a mobile optimized place for these candidates to land when they see our job ads.

We have been discussing mobile technology in recruitment circles for years.  But the idea is beginning to be seen as a best practice as job seekers turn to their smart devices for job searching.

This week NPR interviewed me for a story on mobile recruiting.

You can read the full story here:

Job seekers are mobile. An employer's career site and job openings should be too.

Here are my suggestions for employers in need of a mobile solution for their recruiting efforts:

1) Your website's careers page should be mobile optimized - a poor experience trying to find information about jobs and the organization via mobile could hurt your brand.

2) The job search process should be easy and fast from a mobile device.  - Bounce rates from careers sites are generally high, a slow or difficult process can only make that worse.

3) The application process should be simple.  A mobile device is not the place for a candidate to fill our pages of information to apply for a job.  If your process is tedious, consider allowing the candidate to start the process on mobile an finish through a link you email them.  (Also consider simplifying your overall process)

4) Make sure your job description landing pages look good on a mobile device.  Or considering creating custom campaign pages to direct job seekers to from ads on places like Facebook.

5) Measure what works.  Ensure you set up the proper analytics with custom links to know how candidates are reaching your jobs.

The time has come to consider mobile as an integral part of your recruiting efforts.

Marcus Buckingham #CoolTools #Podcast w/ Craig Fisher #SHRM15

Marcus Buckingham chats with Craig Fisher at the 2015 SHRM annual conference about his research that shows performance management is broken and that we determine promotions and raises in the workplace based on bad data. He also discusses how he rebuilt his company, TMBC, to better address these issues at a team leader level by strategically combining technology and coaching to help organizations know and grow.

Top @Fishdogs Conference Tips for #SHRM15

This year will mark my 5th year as an official SHRM Blogger.  I attended my first SHRM Annual conference in 2011.  It was a pretty great experience thanks to the awesome SHRM event and social media crews, the Zappos talent team (Craig's amazing Zappos story), as well as some of my best friends and fellow bloggers who always make this event entertaining.

Since then I have been back to SRHM as a blogger, speaker, vendor asset, or other function every year.  But I always participate as a blogger regardless of my other missions.  In addition to SHRM, I speak at 20-30 other conferences around the world every year.  And I've picked up some very good tips for conference success along the way.

This year, along with covering the action on social channels and my blog, I'll be picking up intel on the latest technical innovations and trends for my amazing talent team at CA Technologies.

A couple of weeks ago I participated in a great SHRM #Nextchat Bloggerpalooza on Twitter to get everyone ready for the event.  Great ideas were shared by the smart folks who will be covering the conference this year as bloggers and press for SHRM.  You can get the full recap here.

For this post I am just presenting a few of my top tips for conference attendees and vendors, in no particular order.  If you haven't attended a SHRM event before (you really should if you are in HR or recruiting), or even if you have, I think you will find these suggestions useful to connect, stand out, enjoy, and learn.

For Attendees:

For Vendors:

The SHRM 2015 Annual Conference and Expo is at the Las Vegas Convention Center June 28th - July 1st.  The networking and learning opportunities are plentiful.  The expo hall is a midway of HR technology and services vendors all vying to stand out.  The entertainment and parties are always top notch.  And keynote speakers this year include Coach K and Dr. Oz.  I can't wait.  Hope to see you there.

Follow my coverage and connect with me on Twitter and Instagram @Fishdogs.

The Fascinating 1st Tweets of the #NewWayToWork Futurists

This post will show you the first Tweets of some of today's tech and work "futurists", and how to discover the first tweets from anyone or about anything.  

Manhattan, mid November 2014, hacking the future of work. The "secret" (ish) meeting spot is an uber-cool loft-style event space - with brightly colored chairs, sure to encourage creativity. Around me are some of the planet's top thinkers and writers from the worlds of digital and social media marketing, employment trends, and workplace strategy.

We (see how I lumped myself in there) were gathered by IBM and their content marketing partner, Purematter, to hack the future of work, and to witness the unveiling of IBM's new inbox dashboard, VERSE.  This is not your father's Lotus Notes.  And these are not your typical bloggers, authors and thought leaders.

These are the IBM Social Business Futurists.

I thought it would be fun to look at the first tweets of the futurists recruited by IBM and Purematter for the first ever #Thinkathon.

Cool Tools used for this exercise:

  • I also found a cool tool to discover the first tweet about any word or term.  Check out this cool app by prolific tool builder @labnol.

The first tweet with #newwaytowork

Before attending the IBM product launch event, we were treated to a day of collaborative thinking to discuss and document our thoughts about how work is evolving and what the future holds.  The day was kicked off with a presentation by noted futurist and best selling author of The Popcorn Report, Faith Popcorn.

Faith predicted, among other things, that:
  • The future of human communication is telepathic (per Faith, we know it is possible and will be standard in the coming years), 
  • By 2016 43% of the U.S. workforce will work from home.

Faith's first Tweet ever happened on November 6th, 2008.  She nailed it.
Our collaborative thinking sessions were led by the incomparable Hendre Coetzee.  Hendre does an amazing job of facilitating breakouts and group discussions.  I want to have him host workshops at TalentNet soon.

Check out Hendre's first Tweet.  Another great one.

There were so many interesting people among the futurists and facilitation teams that it would take several posts to cover them all.  So instead I've posted their first tweets below.  I would encourage you to follow all of these smart contributors.  Most of them have great books and resources available for your reading pleasure.

One shining example is Joel Comm.  Joel is the author of Twitter Power and many other best selling books and apps.  He recently decided to do a one-week week stint as an UBER driver and document the experience.  He also led our karaoke night in Manhattan.

If you want to see some of the ideas that came from our Thinkathon you can get a quick glimpse here. You can also check out these nice posts by my friends Janine Truitt, Brian Fanzo, and Jay Khuns.

First tweets are a funny thing.  It seems some are profound while others attempt to play as if they've been there the whole time.  Still others are prophetic.  Some are just silly.  But mostly you get a feel for the personality or style of the tweeter.

My advice to first time tweeters: Be profound.  Someone may someday embed your first tweet into a blog post.

Behold the fascinating (sort of) first tweets of today's futurists:

The futurists:

PureMatter Team

@suzimcc Tweeted this:

IBM Hosts & Attendees

@amytennison retweeted:

@MariaWinans Retweeted:
@rdcucre retweeted"
@nicolekatrana retweeted:

Huge thanks to Bryan Kramer, Purematter, and IBM's Social Business Team for putting this great team and event together.

Getting Past Your Social Media Anxiety

Great Infographic for those new to social media or wanting to ramp up their game in a more personal way.

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